Munich – 25 January 2016
During the ISPO Munich, a special opportunity arose. At the Columbia booth, I was invited to be in a photo with some of the former top players of the great British football club Manchester United. These three major players were part of the team that conquered the Champions League, defeating Bayern München, back in 1999. This finale is generally seen as one of the most memorable football matches ever.
It is great to see how these former players are getting involved in the commercial activities of a club like Columbia: Partnership with Manchester United. It is not surprising that many exhibition visitors found their way to this booth.